How Buyers Use Viewings to Imagine Their Future Identity

Buyers aren’t just imagining furniture placement, they’re imagining a new version of themselves.

Gabriel da Matta has seen it many times. “People buy identity as much as they buy property,” he says.

Surdo Prop frames homes in a way that helps buyers envision lifestyle improvement, hosting friends, raising children, finding peace, or living closer to nature.

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Gabriel da Matta | Surdo Prop