The Southern Suburbs of Cape Town are filled with hidden gems, and among them lies Newlands Village, a tranquil enclave known for its leafy streets and creative energy. Within this serene setting, The Private House Company stands as a haven of refined taste and understated elegance. More than a furniture studio, it is a space where design becomes an experience that touches every sense.
At Surdo Prop, we believe that a property is more than its physical structure. It is a reflection of lifestyle, creativity, and the unique character that makes a place feel like home. The Private House Company embodies this idea perfectly, offering interiors that connect deeply with both emotion and environment.
The Vision Behind The Design
At the heart of The Private House Company is founder and designer Yvonne O’Brien. Her African-based interior design firm embraces a philosophy of quiet sophistication. Yvonne’s vision is simple yet powerful: to create spaces that are beautiful in their restraint and meaningful in their design.
Her approach is never about extravagance but about harmony and balance. Every room tells a story of texture, light, and thoughtful composition. Through her careful eye, ordinary materials like wood, linen, and stone are transformed into living poetry. The result is a calm elegance that feels timeless rather than trendy.
A Perfect Home in Newlands Village
The choice of Newlands Village as The Private House Company’s home could not be more fitting. The area’s natural beauty and sense of community reflect the company’s values of comfort, quality, and authenticity. Newlands Village is known for its leafy charm, local cafés, and creative spirit, making it the ideal environment for a studio that designs spaces to inspire and restore.
Here, visitors can experience the company’s philosophy first-hand. Walking through the store feels like entering a peaceful retreat. Every object is carefully chosen to engage the senses. The warmth of wood, the softness of linen, and the play of natural light create a mood of quiet luxury.
The Art of Understated Living
The Private House Company’s approach is rooted in the art of understatement. Their interiors are designed to be lived in, not merely admired. Each piece of furniture, textile, or décor item contributes to a harmonious whole. The aim is to create rooms that reflect the people who live in them while maintaining an atmosphere of calm and comfort.
This timeless approach ensures that their designs remain relevant year after year. Rather than following trends, they focus on creating lasting beauty through quality craftsmanship and thoughtful detail.
A Partnership with Purpose
Surdo Prop was proud to walk alongside The Private House Company during their journey to find a home in Newlands Village. Although we did not complete the final transaction, our ongoing relationship reflects shared values of excellence, creativity, and community. Supporting local design businesses that enhance the cultural fabric of Cape Town is at the heart of what we do.
The Essence of Home
The Private House Company reminds us that a home is more than a collection of rooms. It is a sensory experience, a reflection of who we are, and a place that brings peace to daily life. Through their intentional approach, they invite us to see design not just as decoration, but as a way of living with purpose and beauty.
At Surdo Prop, we celebrate spaces like The Private House Company in Newlands Village. These are the places that make the Southern Suburbs not just a destination, but a community where creativity, comfort, and connection truly thrive.