Pricing isn’t set in stone. The market speaks, and smart sellers listen.
Gabriel da Matta explains that if a listing receives strong online views but very few enquiries, the market is signalling overpriced positioning. “Silence is feedback,” he says.
Surdo Prop monitors buyer activity daily. If the first two weeks deliver low engagement or no offers, Gabriel advises a small but strategic price adjustment. The goal is to reposition the home into the buyer’s “yes” range without undervaluing it.
Price corrections done early often boost momentum dramatically. It’s not a failure, it’s responding intelligently to real-time market behaviour.
Contact Gabriel da Matta | Surdo Prop
082 552 5798 | gabriel@surdoprop.co.za
Listening Differently. Selling with Care.